Our Mission
Our mission is to empower Latino entrepreneurs through proven strategies, vital resources, and targeted content. Our goal: fueling business growth and marketing success in the Latino community.
Our Values
We believe entrepreneurship drives economic equality, and we are committed to helping Latino entrepreneurs grow and succeed. Our work is shaped by these core values:
Passion
Just as entrepreneurs are driven by passion, we are passionate about supporting Latino entrepreneurs to become the change they want to see in their families, industries, and communities.
Excellence
We aim for excellence in everything we do, ensuring our support and resources enable Latino entrepreneurs to unlock their full potential.
Inclusion
Through inclusive marketing strategies, we help Latino entrepreneurs grow their businesses, amplify their voices, and showcase their unique contributions, fostering greater diversity.
Authenticity
Growing a business in today’s digital world doesn’t require complexity or extravagance. We focus on building authentic relationships and solving real problems in effective and meaningful ways.
Our story
I am an accredited marketing consultant with over 20 years of experience helping business leaders and nonprofits build their brands.
My respect for entrepreneurship began in my native Bolivia, where I admired the strong Indigenous women selling food at street markets, babies on their backs, building a future for their families.
Today, my mission is to support Latino entrepreneurs like you, who seek the freedom to build businesses on your own terms. My team and I are here to help you achieve your goals.
Here are some key highlights from my journey:
2023: Named one of the most influential people in Delaware by Delaware Business Times.
2021: Co-founded La Plaza Delaware, a nonprofit offering free business training.
2020: Honored as Businesswoman of the Year by Delaware Today.
2018: Received the Businesswoman of the Year Award at Delaware’s Women’s Leadership Conference.
2019: Awarded Delaware Small Business of the Year by the U.S. Small Business Administration (SBA).
2007: Launched Hook PR & Marketing to provide nonprofits and businesses with a fresh approach to storytelling and audience engagement.
2003: Founded a translation company that has steadily grown and flourished ever since.
Our Team
We are a diverse group of professionals committed to sharing best practices and valuable insights with Latino entrepreneurs. Our promises include:
Empowering
Latino entrepreneurs with the knowledge, skills, and tools to succeed.
Sharing
Proven strategies that have worked across various industries.
Supporting
The unique needs and aspirations of Latino entrepreneurs to help them thrive.
With our combined expertise in marketing, brand development, and business growth, we will guide you every step of the way. Together, we can create a future where Latino entrepreneurs are celebrated for their contributions to the economy.
Patricia V. Rivera
Karla Alberto-Suarez
Javier Salazar
